The loop process
“Minimize
the Total Time through this Loop
.”- Eric Ries
Lean startup is a method for developing businesses and products
first proposed in 2011 by Eric Ries. Based on his previous experience
working in several U.S. startups, Ries claims that startups can shorten
their product development cycles by adopting a combination of
business-hypothesis-driven experimentation, iterative product releases,
and what he calls "validated learning". Ries' overall claim is that if
startups invest their time into iteratively building products or
services to meet the needs of early customers, they can reduce the
market risks and sidestep the need for large amounts of initial project
funding and expensive product launches and failures.
Definition Lean startup
A process to develop a product that consumers want with faster time and less resources by validated learning. It’s when we test all of our assumptions about Customer, Problem, and Solution. by
Eric Ries, The Lean Startup.
Based on The Lean Startup
- Minimum viable product
- Continuous deployment
- Split testing
- Actionable metrics
- Pivot
- Innovation Accounting
- Build-Measure-Learn
Definitions Popularized After The Lean Startup
- Business Model Canvas
- Lean Canvas
- Build-Measure-Learn